Today, companies enjoy endless opportunities, but there are also great challenges attached. On one side, many companies are reaching new levels of achievements, innovation and brand recognition, but on the other side,
operating at the global level implies facing some of the more serious problems of the planet, including climate change, poverty, resource depletions, inequity, demographic explosion in developing countries, and others.
This is why the Moises Bertoni Foundation, enlighten by its institutional mission, has begun to play a role in the entrepreneurial field, participating in the establishment of companies which integrate social and environmental aspects into their business strategies. One of these companies is LICAN Paraguay.
